How To Write An Engaging Blog Post in 2022

How To Write An Engaging Blog Post in 2022

Are you a new blogger, wondering how to write an engaging blog post? In this post I will go through why it’s important to write an engaging blog post for your reader and some super easy steps you can follow to write a quality blog post for your blog.

It does take a bit of practise to learn how to write a really engaging blog post for your readers and not just with SEO in mind (although that is important too).

If you’re looking to earn money blogging, you can read my post how to make money blogging for five easy ways to turn your blog into a business.

Why Is It Important To Write An Engaging Blog Post

It’s estimated that 7.5 million blog posts are published every single day! How crazy is that?

If you think about it, the internet is full of content and due to this it can be difficult to stand out amongst all of the other bloggers that are also fighting for their content to be seen.

Why is it important to write an engaging blog post? A really engaging blog post will capture the readers attention. This will make them more likely to comment and share your blog post on social media. The more views you get to a blog post will also improve your ranking on Google. This is because it’s showing that what you’ve written is good quality content and helpful for your readers.

It’s important therefore to ensure that you write a really engaging blog post that makes readers want to read more of your content and even sign up to your email list, if you have one.

Email marketing can be a bit intimidating and that’s why I’ve written a blog post about why you need an email list for your blog to help you out.

how to write an engaging blog post

How To Write A Good Blog Post

When I first started writing blog posts, to be honest they were terrible! I was definitely not writing with the reader in mind and I knew very little about keywords and how important they were for ranking.

By some small miracle I did end up with a few of my blog posts ranking on the first page of Google but they didn’t stay there very long..

I won’t go into SEO much in this post because there is a lot to it and I want this post to concentrate on the reader and how you can help them with your content.

Next let’s look at the basics of how you can write a good blog post that is formulated in a way that is easy for your reader to understand and engaging.

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1 Have An Outline Of Your Topic

To start with it helps to have the idea of the topic that you want to write about. It depends on how you like to think of ideas but personally I love to write down ideas on a board as they come to me. These could just be ideas that I know are relevant in my niche or if I see a Headline on a search engine or Pinterest Pin about a certain topic that I know I can put my own spin on.

I know that some people like to dedicate some specific time to brainstorm ideas and put them into a spreadsheet for future use. I used to find this another helpful way of getting some interesting ideas for topics to cover.

You can use certain tools as well to come up with interesting ideas to write about. I personally like Answer The Public for getting some ideas for what to write about in your niche. You just put a few words into the search bar and it completes a report of all of the search queries that have been asked relating to that subject.

Another tool to use prior to writing is Keywords Everywhere. This is a Chrome extension that you can add to your browser. When you type a search into Google, Keywords Everywhere will tell you the amount of searches that have been made for that long tail keyword over time and the SEO difficulty of the phrase.

2. Start With A Clickable Headline

Once you know what you want to write about then you should think about your headline for your blog post. There are a few good practices for writing a headline that makes people want to click on the post and read more.

You first need to think about the purpose of the blog post and how it will help your reader.

Some of the main types of blog posts are as follows:

  • Lists
  • Reviews
  • Interviews
  • Personal stories
  • Case studies
  • News articles
  • How to guides

For example with this blog post, it’s a how to guide. I knew I wanted to touch on why it’s important to write an engaging blog post but the main purpose of the post is to show you step-by-step how to do it yourself, so I decided on the headline How to Write an Engaging Blog Post in 2022.

Asking a question in your headline is a great way to capture the readers attention. Anyone who is looking to improve their writing in their blog posts will see clearly that this post is going to give them tips on how they can do it.

Another style of headline could be 12 Amazing Tips for Writing an Engaging Blog Post. It is said that a good headline contains a positive or negative sentiment to intrigue your reader.

For some reason numbers in the headline are also quite important, in the above example it shows the reader clearly that the post has 12 tips for writing an engaging blog post. In the Headline of this post it includes the date which means if someone comes across my post they will know that the blog post is current before they’ve even clicked to read.

A guide style headline is also very popular, for example The Ultimate Guide to Writing a Blog Post, who doesn’t want to read an ultimate guide? Particularly if you’re new to the subject and want to learn everything you can.

If you have a WordPress site then you are probably already using an SEO plugin, however if not install Yoast or Rankmath on your site and these plugins are useful in giving you pointers for your Headline and the rest of your blog post.

Key things to remember about Headlines:

  • Include your SEO keyword or phrase
  • Make sure you include a positive or negative sentiment
  • Try and use a number
  • Use a power word (the headline for this post doesn’t contain one but I’m a rebel)

Of course it’s important not to have a clickbait Headline, make sure that your blog post is about what you say it is, otherwise readers will bounce off your page quickly and that’s not providing your reader with a good experience at all!

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3. Think About Your Style Of Writing

As a Blogging Virtual Assistant it’s my job to research before writing any blog posts for a Blogger to see their style of writing. I pay close attention to the sort of words they use on their website and on social media to get a full idea of how they talk to their readers. This can also be useful to get ideas on how you want to write your own posts.

Some of the blog posts that you’ve read online will likely be teaching style blog posts (like this one). These type of blog posts are also known as explainer posts because the main goal of the writer is to teach readers about a certain topic. However, just because you’re teaching something doesn’t mean it has to be stale and boring..

In my experience it’s much easier to write about a topic that I’m passionate about as that really shows in the writing.

I love seeing different bloggers and their style of writing. Some bloggers write in quite a chatty style and when you read their posts it really does feel like they’re chatting to you like a friend. I do enjoy reading posts like this because quite often the blogger has a sense of humour which also comes out in the writing.

Think about how you can style your writing to be more engaging for your reader. You could consider using questions? Perhaps you have a story that your reader might relate to?

Use Short Sentences

Something else that it important is to use short sentences when you’re writing and try and include no more than 3 sentences per paragraph.

People have quite short attention spans these days and are likely to skim through quite a bit of your post. They might just need the answer to a question or they just want to get the gist of what you’re saying.

Due to this it’s much better for you as the blogger to write shorter sentences. Be precise and try not to ramble. (calling myself out on this bit 😅)

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I usually feel like I have so much to say and that it’s important but I could probably work on condensing my writing a little…

4. Section Your Post With Headings

Make sure you’re adding Headings throughout your post, plenty of H2 headings to make it much easier for your readers to see what each section is about. Definitely include H3 H4 etc headings where you can as well. This is useful not only for making it easier to read, it’s also good for Google to fully understand what your post is about when indexing.

Many bloggers will have their own way of writing a blog post, however I like to write my Headline first and then I write all of my H2 H3 etc headings because I already have an idea of what I want to write about. I then start from the top and fill in each section as I go.

Find what works well for you but always remember to include plenty of Headings to make your content much clearer.

5. Use Bullet Point Lists

Using a bullet point list is another great way of breaking up your text and making it much easier to read.

They’re particularly useful if you want to summarise some points to remember from a particular section of your writing. Bullet point lists will standout to a reader as something important they need to remember.

how to write an engaging blog post in 2022

6.Scatter Relevant Images Throughout Your Post

I’m a big fan of images throughout blog posts, some blog posts likes lists or quotes are not going to need very many images because they are already quite easy to digest but for an ordinary how to guide or a product review, then images are a must.

I state relevant images specifically because I have seen some blog posts which have included images which aren’t relevant so I wouldn’t recommend doing that!

If you don’t have any images that you’ve taken yourself or you’re just not the best photographer (like me), you can use sites such as Canva.com to create images to add to your blog post. I use Canva Pro now but in the beginning I just used their free plan and Canva still has a lot of stock photos available on the free plan.

It depends on the length of your blog post but for around 2000 words I would generally include about 4 images and a featured image.

Just a quick note on keywords, make sure you add your keywords to the alt text of the image when you upload it into your blog post as well. Your images can appear in search as well so it’s a good idea to make sure your keywords are included everywhere.

7. Include Infographics

Infographics are particularly good if you’re planning on sharing your content on Pinterest. A well designed Infographic with some main points from your blog post can be included in the blog post and then shared onto Pinterest. If anyone wants to learn more they can just click on the Pinterest pin and it leads directly to your website.

Infographics are also very visually appealing and some blog posts could potentially have less photos but include an Infographic to get the point across just as well.

To create an infographic is fairly simple using Canva again as they have a lot of different templates you can use as your starting point. Or if you’re good at design you can use the blank template to create one from scratch.

how to write an engaging blog post

8. Do Additional Research

Sometimes you might sit down to write a blog post and you know enough about the subject from previous experience and you know you can help your readers. Sometimes what you can do to make your content even more helpful is to consult a professional for their opinion or you can even create a poll in a Facebook group to collect some information from other people.

An example of this was a blog post I wrote asking the question ‘Is the Vegan Lifestyle Expensive?’ I created a poll on a Vegan Facebook group and asked everyone to share approximately how much they spend on groceries each week. I then used that data in a pie chart and gave the average amount spent.

For the same blog post I also made tables comparing the price of meat, dairy, ice cream and chocolate to the vegan alternatives in Tesco.

It was a bit more effort than just sitting down and writing a post but it really helped me to answer the question as thoroughly as I could.

This is something that I wish I’d considered more right at the start of my blogging journey. It’s the best way you can establish yourself as an authority in your niche. If you only do a bit of keyword research and basically write the same post as many others that are already on Google, you’re not bringing anything new.

Try and think outside of the box and see if there’s another way you can show the information in your blog post.

9. Good And Relevant Internal Linking

I recently watched a video from Income School on YouTube about internal linking. I thought it was very interesting. If you haven’t watched any of their videos I recommend checking them out.

They were testing out adding some internal links to some of their top performing pages on a blog they own and they state the importance of including links within in your blog posts ONLY if they make sense for the reader.

I.e including a recommendation of another post that is relevant to what the original post topic is about. Just leaving your internal links attached to a few words in your post is not going to encourage a reader to click to read that post because it’s not clear enough.

Income School recommend a little paragraph which states something like the following:

There is a lot to learn as a new blogger, this is why I created this post about Everything You Need to Know Before Starting a Blog.

As you can see it’s much clearer for the reader where they are going to go when they click the link and it’s relevant to the current post they’re reading. By the way, if you are a new blogger definitely check out that post next. 😉

10. Proof Read Before You Publish

This might sound a bit obvious but definitely make sure you proof read before you publish your post. It’s a bit of a pain to proof read if you’ve spent quite a long time writing a post but really bad spelling mistakes and errors can put readers off your post.

Just take that extra time to just read through your blog post thoroughly before you publish it. Accuracy might make all of the difference to whether a reader reads your post right to the end and stays longer on your site.

On that note, definitely comment if I’ve made an error because I do care about that sort of thing!

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11. Be Prepared To Edit In The Future

When I was first writing posts I didn’t realise that there was a lot more to blogging then just hitting publish and then moving onto the next post.

You might find that some of your posts will need to be edited in the future due to Industry changes, you’ve included the year in the headline or even just because the content needs a refresh. That’s completely normal. You might even change your writing style a little bit so you want your old posts to be in the same style as your new content.

Don’t be afraid to go back and edit your posts when necessary.

12. Use A Table Of Contents

Lastly I just wanted to recommend using a Table of contents. On WordPress you can get a Plugin which automatically adds a Table Of Contents where you want it in your blog post.

I use the Easy Table Of Contents Plugin and I find it easy that I don’t even have to think about it. It just creates a Table Of Contents for all of your H2 H3 H4 headings within the post.

A Table Of Contents helps readers see the different sections of your blog post at a glance and it’s also good when Google is indexing your post because it helps them to see what your blog post is about too.

how to write an engaging blog post

I hope this has helped you learn how to write an engaging blog post for your own blog. There’s a lot to remember but it does get easier over time. If you’re wondering which are the best free blogging tools, you can have a look at my post next.

If you’re in a position to outsource some of your blog posts, don’t forget you can hire me through the About Me page.

Damaris

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